The ‘duckling effect’ is a term often used to describe how humans follow other human behaviours. A great example of this is a study where students undertaking a survey do not react to smoke coming into the room from under the door. This is because some of the people taking part in the experiment were planted to act as if nothing was wrong and the others followed suit.
The article then takes this idea further and looks at the fact that we apply this ‘following’ tendency to ourselves; we actually tend to observe and follow our own behaviour too. This is called ‘self-herding’ and can have a big impact on our lives. The author challenges you to break free from your past self and ‘self-herding’ and take yourself off in a new direction.